Documents & releases
Object & IP releases
An object release — also called an asset or IP release — clears the rights to a piece of intellectual property or an object that appears in your shot, separate from the person being photographed. You fill in the rights owner by hand, because it isn't tied to a model or a location.
When to use one
Reach for an object release whenever something in frame carries rights of its own that a model release or property release doesn't cover — a tattoo or body art on the subject, a painting or other artwork in shot, an X-ray or medical image, or a logo or branded design.
Unlike a model release, it isn't bound to the person being shot: you choose the rights owner yourself — an existing person, a teammate, or a model — so the right party signs.
Creating and signing
An object release uses the same text and fields as a property release, so creating one is familiar: enter the rights owner, fill in the remaining fields, then sign or send it for signature.
It signs exactly like any other in-shoot release — on the spot on one device, or remotely through a secure signing link.
Key terms
- Object release
- Signed permission to use an object or piece of intellectual property in frame — a tattoo, artwork, medical image, or logo. Also called an asset or IP release.
- Rights owner
- The party who holds the rights to the object or IP and must sign the release. Entered by hand, not derived from the model or location.
Common questions
When do I need an object release?
When something in frame carries its own rights that a model or property release doesn't cover — a tattoo, artwork, medical image, or logo.
Who signs an object release?
The rights owner, whom you enter by hand — an existing person, a teammate, or a model — so the right party signs.
How is it different from a model release?
It clears rights to an object or artwork rather than a person, and its rights owner is entered manually instead of being the model being photographed.